Free confidential market appraisal · All of Queensland

You've built something worth selling

Know your number now. Sell when you're ready.

I help Queensland business owners understand what their business is worth, what buyers will scrutinise, and how to prepare for a sale. Confidential, with no obligation and no pressure.

Book a confidential chat What’s your business worth?Call Tony directly

20 minutes · Phone or video · Completely private · Nobody finds out you asked

Free, no-obligation appraisal20+ years working alongside these industries300k+ buyers worldwide through the networkServicing all of Queensland

Tony Pope · Your Broker

Key takeaways

A market appraisal is free, confidential and carries no obligation to list or sell.
Tony Pope holds Queensland OFT licence 4963575 and is a member of the Australian Institute of Business Brokers.
Businesses of every type are sold, across Greater Brisbane, Logan, Ipswich, Moreton Bay, Redlands, Toowoomba, the Darling Downs, the Scenic Rim and the Lockyer Valley.
Most owners who make contact are twelve months to three years from selling. Talking early is what makes preparation possible.

Is this you?

I help Queensland owners who are…

✓Thinking about selling or succession, now or in the years ahead

✓Not sure what their business is genuinely worth

✓Being approached by buyers and unsure how to respond

✓Wanting to know what would make the business worth more

✓Ready to step back but with no obvious successor

✓Planning ahead and wanting to time the market properly

Why talk sooner

The market is moving. The prepared owners win.

Several forces are lining up at once in Queensland, and every one of them rewards the owner who understands their position early.

The ownership handover

Australia is entering the biggest transfer of business ownership in its history, with a generation of owners heading for the exit over the next decade. When the wave peaks, supply rises and buyers get choosier. Early movers sell into demand, not into a crowd.

Buyers are active now

Cashed-up private buyers, trade acquirers and investors are actively competing for well-run Queensland businesses across trades, transport, online retail and services. Strong buyer appetite is a window, not a permanent condition.

Queensland's decade

The 2032 Olympics infrastructure pipeline, population growth and sustained investment across the state are driving demand in construction, civil, transport and the businesses that supply them. Buyers want exposure to Queensland, and that lifts values here.

Preparation is worth real money

The difference between a business sold as-is and one prepared over 12 to 24 months is often the largest single number in the whole deal. But preparation takes time, which means the best exits start with a conversation well before the sale.

Talk now. Sell when you're ready.

A conversation today doesn't commit you to anything. Most owners I speak with aren't selling this year. They want to know where they stand, what the number looks like, and what would make it bigger. Then they choose their moment. That's exactly how it should work.

Free & confidential

What your appraisal covers

This isn't a generic online estimate. It's a professional assessment of your business through the eyes of a serious buyer, using a defensible appraisal methodology and real comparable sales.

What it's likely worth

An honest view of likely selling price based on current buyer demand, comparable sales and the numbers buyers actually focus on.

What buyers will scrutinise

The risks and dependencies serious buyers will probe, so you find out here and not at the negotiating table.

What's holding the value back

The operational, structural and financial factors that erode sale price, and which ones can be fixed before going to market.

What to prepare before selling

The documentation, systems and presentation that lift buyer confidence and deal certainty.

Whether now is the right time

A straight answer on whether the business is ready to sell, or whether a period of preparation would deliver a significantly better outcome.

See exactly how your business is valued →

Confidentiality

Nobody finds out you're thinking of selling

Staff, customers, suppliers and competitors never know your business is for sale unless you choose to tell them. Your business is marketed blind, buyers sign confidentiality agreements and are vetted before they learn who you are, and your most sensitive information is released last, not first. Even this first chat is completely private. See how confidentiality actually works →

Industries I know from the inside

These are the industries I have run, worked in or spent years alongside. I sell businesses in every other sector too, using the same process and the same buyer network. See how that works →

I bring more than twenty years working alongside these industries, including senior roles in heavy equipment and asset remarketing, leading a national window furnishings retailer, and building and later selling a multi million dollar retail and e-commerce operation. When we talk about your business, I already understand how it makes money and what a buyer will look for.

Free seller guides for every sector: what buyers pay for, the deal killers, and how to prepare →

Free, no email required

Everything you need to get ready

Straight answers to the questions every owner has before selling. No sign up, no catch, just the information that helps you make a good decision.

Appraisal

What is my business worth?

How businesses are actually priced, in plain English, with a worked example. Know your number before anyone talks you into one.

Work it out → 2 minute check

Is my business ready to sell?

Twelve quick questions, an instant private readiness score, and your clearest next step. Nothing is stored or sent.

Take the check → The process

How selling a business works

The whole journey from appraisal to settlement, step by step, so you know exactly what happens and what is expected of you.

See the steps → Straight talk

Can I just sell it myself?

The honest answer, the objections you have heard, and where selling alone quietly costs far more than any fee.

Read it straight →

No sales pitch. No pressure.

What happens after you book

I call you personally

A confidential conversation directly with me. No assistant, no call centre, nothing passed on to anyone.

A straight conversation

Your business, your timing and your goals. I share what buyers are looking for in your sector and how sale-ready businesses like yours tend to be. About 20 minutes.

Next steps, if you want them

If it makes sense, the next step is a proper market appraisal. I review your financials and your business in detail, the way a serious buyer would, to arrive at a genuine market value. No guesses on a phone call.

You decide

The appraisal is free and carries no obligation. Sell now, prepare for a year or two, or simply file it away. That decision is entirely yours.

Personally led. Globally backed.

One of the world's largest specialist business brokerages

You deal directly with me, supported by the systems, reach and buyer database of a global specialist business sale brokerage with offices across Australia, New Zealand and the USA. Your business is marketed confidentially to genuine, qualified buyers, not just listed on a website and left to luck.

300,000+

Active buyers on the network databases worldwide

30+ years

Connecting business owners and buyers

30+ offices

Across New Zealand, Australia and the USA

180+

Specialist business brokers in the network

Why the network matters

The network behind the work

Thirty years of network

A legacy of results, referrals and relationships across Australia, New Zealand and the USA.

Confidential and ethical

Integrity and discretion guide every step of your business sale, from first conversation to settlement.

Know your value

A market appraisal built on real comparable evidence, not a calculator, so you can plan your exit properly.

Industry specialists

Sector know how shapes every step of the sale, so buyers are spoken to in their own language.

Marketing that delivers

Anonymised campaigns across the major portals, built to reach serious buyers without exposing you.

International reach

A national and international buyer database, so the best buyer is never limited to your postcode.

Who you'll be talking to

Tony Pope, Business Broker

I'm a business broker based in Woolloongabba, Brisbane, helping Queensland owners sell confidentially and work towards the strongest result the market will support. Servicing Brisbane, Logan, Ipswich, Moreton Bay, Redlands, Toowoomba and the Darling Downs, with buyers Australia-wide.

Licensed in Queensland. Backed by a national buyer database, an established sale process and a specialist appraisal methodology. Looking to buy rather than sell? Register your buying brief.

0431 124 128 · Email Tony

Take the first step

Find out what your business is worth

Book a free, confidential 20-minute chat below and pick any time that suits you, including evenings. No obligation, no pressure. Just straight answers about your business and your options.

Prefer to call or email? 0431 124 128 · Email Tony

Where I work

Serviced in person, from Beenleigh in the south to Caboolture in the north, west through Ipswich to Toowoomba and the Downs.

Brisbane Ipswich Logan Moreton Bay Redlands Beenleigh Caboolture Toowoomba Darling Downs Scenic Rim Lockyer Valley

Questions owners ask

What does a business broker actually do?

Finds buyers you would not reach on your own, markets the business without exposing you to staff, customers or competitors, qualifies buyers so you are not wasting time on people who cannot complete, negotiates at arm's length, and manages the process through due diligence to settlement. The buyer paying the most is usually one you have never heard of, and reaching them requires an active buyer database rather than an advertisement.

How much does it cost to sell my business?

A market appraisal is free and carries no obligation. If you go to market, brokerage is typically a commission on successful sale, so the fee depends on delivering a result, with a marketing contribution depending on the campaign. The structure is discussed openly before you engage anyone.

What is my business worth?

Price is normally a multiple of normalised earnings, and the multiple depends on your sector, size, and how much of the business walks out the door with you. Owner dependence, customer concentration, recurring revenue, plant condition and clean financials all move the number. The only way to get a figure that means anything is an appraisal against your actual numbers, and that is free.

Will anyone find out I am thinking of selling?

No. The first conversation is private. If you go to market, the business is advertised without being identifiable, every enquiry signs a confidentiality agreement and is qualified for financial capacity before receiving anything that identifies you, and sensitive information is released in stages. Nothing happens without your written approval.

How long does it take to sell a business?

Three to nine months from going to market to settlement is typical for a well prepared business, plus whatever preparation time is needed before that. Anyone promising substantially faster is either lucky or not being straight with you.

Which areas of Queensland do you cover?

From Beenleigh in the south to Caboolture in the north, covering Brisbane, Logan, Redlands and Moreton Bay, then west through Ipswich and the Lockyer Valley to Toowoomba and the Darling Downs, and south to the Scenic Rim. All serviced in person. The network has offices across the rest of Queensland, so an enquiry from outside that area can be handled or referred to the right broker.

I am not ready to sell yet. Is it worth talking now?

That is the most useful time. Most owners who contact me are twelve months to three years out. Knowing what a buyer will question gives you time to change the answer, and the gap between a business sold as it stands and one prepared deliberately is frequently the largest number in the whole transaction.

Seller guides by sector

View all seller guides

Keep reading

Not in one of these sectors?

I sell businesses in every industry. The sectors above are where I have the deepest operating background, so I can talk to a buyer in their own language from the first meeting. That is an advantage, not a restriction. If your business is not on the list, it does not mean I cannot sell it. It means I will ask more questions before I put a number on it.

Manufacturing, wholesale, professional services, hospitality, health, automotive, agriculture, franchises, anything else. Thirty years of network experience behind me and more than three hundred thousand active buyers worldwide. Have the conversation and find out where you stand.

New pieces are published regularly on the blog, covering what buyers actually ask, what moves a price, and the mistakes that cost owners money at settlement.

Book a confidential chat