Seller guides · All of Queensland

How to prepare your business for sale

Straight talking sector guides on what buyers pay a premium for, what kills deals, and how to use the next 12 to 24 months to sell from strength. Written from more than twenty years working alongside these industries, not theory.

Key takeaways

  • Nine sector guides covering what buyers scrutinise first, the issues that sink deals, and the twelve to twenty four month preparation window.
  • Each guide sets out the due diligence dashboard buyers work through, so owners know their numbers before they are asked.
  • The guides are free and require no sign up or email address.

Pick your industry below. Each guide covers the numbers buyers pull apart in due diligence, the five things that earn a premium in your sector, the deal killers to fix before market, and the preparation sequence that turns years of hard work into the strongest possible exit.

Why the sector you are in changes everything


There is a lot of general advice about selling a business, and most of it is close to useless once you get into a real negotiation. A buyer looking at a freight company is not asking the same questions as a buyer looking at an online retailer. One is pulling apart your contracted lanes, your driver roster and your compliance file. The other lives in your customer acquisition cost and your repeat purchase data. Same process, completely different pressure points.

That is the reason these guides are split by industry rather than written as one generic article. What earns a premium in earthmoving is not what earns a premium in window furnishings. What kills a construction deal will not touch a transport deal. If you prepare against the wrong checklist, you spend twelve months fixing things nobody was going to ask about, and you arrive at market with the actual problems untouched.

What every guide covers


Each one follows the same structure, so once you have read one you know where to find things in the others.

The due diligence dashboard

The specific numbers a buyer in your sector will ask for, usually in the first serious meeting. Know these cold before anyone asks and you control the conversation. Fumble them and the buyer starts discounting for uncertainty.

What buyers pay a premium for

Five qualities that separate the businesses attracting competing offers from the ones selling for little more than the value of their assets. Every one is buildable inside a twelve to twenty four month window.

The deal killers

The issues that sink or heavily discount sales in your industry. All of them fixable, all of them needing lead time, which is exactly why finding out early matters more than finding out accurately.

The preparation window

A phased sequence for the one to two years before you go to market. Know where you stand, clean the engine room, build the premium, then go to market from strength rather than from necessity.

Which guide should you read


Read the one that matches how your business actually earns its money, not how it is described on your ABN registration. A civil contractor that makes most of its margin hiring plant to other contractors should read the earthmoving guide. A building company whose revenue is mostly maintenance contracts rather than new builds will still find the construction guide relevant, because the QBCC licence question governs the sale either way.

If your business genuinely straddles two sectors, read both. Businesses with revenue across two cycles that do not move together are often worth more than their owners realise, and that is a case worth making properly rather than leaving a buyer to work out.

The point of reading this before you are ready


Most owners who read these guides are not selling this year. That is the right time to read them. The gap between a business sold as it stands and one prepared deliberately over twelve to twenty four months is frequently the largest single number in the entire transaction, and preparation takes time you only have if you start early.

Knowing what a buyer in your sector will scrutinise turns the next two years into targeted work rather than drift. You keep running the business either way. The difference is whether the work you do in the meantime is building toward the sale or away from it.

Questions about these guides


Which seller guide should I read?

The one that matches how your business actually earns its money, not how it is described on your ABN registration. A civil contractor making most of its margin hiring plant should read the earthmoving guide. A builder whose revenue is mostly maintenance rather than new builds still needs the construction guide, because the QBCC licence question governs the sale either way. If your business straddles two sectors, read both.

Are the guides free?

Yes. No sign up, no email capture, no gate. Read them, use them, and if the appraisal conversation is useful later then it is there.

My industry is not listed. Can you still sell my business?

Yes. The nine listed are the industries I have run, worked in or spent years alongside. I sell businesses in every other sector using the same process and the same buyer network. The fundamentals that determine value are identical across industries. What changes is which of them matters most, and that is learnable with proper preparation.

How far ahead of selling should I read these?

One to two years is ideal. Every guide sets out preparation work that needs lead time, and the things that lift value most, reducing owner dependence, converting revenue to a recurring basis, broadening the customer base, cannot be done in the month before you go to market.

Do these guides apply outside Queensland?

The commercial fundamentals do. The licensing and compliance detail, particularly anything involving QBCC, is Queensland specific and would need checking against the equivalent regime in another state.

E-commerce & retailSelling an e-commerce businessRead the guideTransport & logisticsSelling a transport businessRead the guideEarthmoving, plant & civilSelling an earthmoving businessRead the guideConstruction & buildingSelling a construction business in QueenslandRead the guideMining services & supplySelling a mining services businessRead the guideWindow furnishings & custom interiorsSelling a custom interiors businessRead the guide Toy, gift & hobby retail Selling a toy retail or wholesale business Read the guide → Turf farms Selling a turf farm Read the guide → OH&S consultancy & training Selling a safety consultancy or training business Read the guide →

Not in one of these sectors?

I sell businesses in every industry. The sectors above are where I have the deepest operating background, so I can talk to a buyer in their own language from the first meeting. That is an advantage, not a restriction. If your business is not on the list, it does not mean I cannot sell it. It means I will ask more questions before I put a number on it.

Manufacturing, wholesale, professional services, hospitality, health, automotive, agriculture, franchises, anything else. Thirty years of network experience behind me and more than three hundred thousand active buyers worldwide. Have the conversation and find out where you stand.

New pieces are published regularly on the blog, covering what buyers actually ask, what moves a price, and the mistakes that cost owners money at settlement.

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General information only. This page does not constitute financial, legal or taxation advice. Tony Pope is a licensed business broker in partnership with LINK Business Brokers Brisbane. Network figures for offices, brokers and buyer database numbers are as published by LINK Business Brokers and current at the time of writing. A market appraisal provided by a licensed business broker is an opinion of likely selling price, not a valuation. Consider your own circumstances and seek independent professional advice before acting.