You built it. I will get it sold.
Tony Pope is a licensed Queensland business broker based in Gumdale, Brisbane, holding Office of Fair Trading licence 4963575 and membership of the Australian Institute of Business Brokers.
Licence 4963575 · Member, Australian Institute of Business Brokers · Last updated 15 September 2026.
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Who is Tony Pope?
Tony Pope is a licensed Queensland business broker based in Gumdale, Brisbane, holding Office of Fair Trading licence 4963575 and membership of the Australian Institute of Business Brokers. Behind the licence sit twenty years of operating roles, including industrial asset remarketing and co-founding, building and selling a retail business.
The short version, in six lines
Every line here is checkable against a register or an issuing body. The links are further down the page.
At a glance
Queensland Office of Fair Trading licence 4963575, issued July 2026. The Fair Trading Licensing Register at ftlr.fairtrading.qld.gov.au returns the licence number, the name of the holder, the licence type and a ‘details current at’ date, free.
A full Queensland Office of Fair Trading licence requires 19 units of nationally recognised training, drawn from the Certificate IV in Real Estate Practice and the Diploma of Property (Agency Management). An applicant must be 18 or older, must not be an insolvent under administration, must not be currently disqualified, and must not have been convicted of a serious offence within the past 5 years. The Office of Fair Trading states processing takes 4 to 6 weeks.
More than twenty years in operating roles rather than agency roles: senior positions in industrial auction and asset remarketing, appraising earthmoving plant, trucks and transport fleets at volume, and general management of a national online retailer in window furnishings. None of the 19 units in the Queensland licensing pathway is a business valuation or financial statement analysis unit. Operating background is what sits behind the licence.
He co founded, owned, built and sold a toy retail and wholesale business with his wife, trading online and in store. In that sale he was the client signing the appointment, not the agent holding it. Section 102 of the Property Occupations Act 2014 (Qld) requires a written appointment before an agent acts, and for a business or commercial sale the approved form is the PO Form 6A.
He holds a Certificate IV in Training and Assessment, the national qualification that allows a person to design, deliver and assess nationally recognised vocational training. Entry requires demonstrated vocational competence in the area a person proposes to train and assess in, so it authorises nothing outside that area. It is not a broking qualification, and it is not one of the 19 units in the Queensland licensing pathway.
He is a member of the Australian Institute of Business Brokers and bound by its Code of Conduct, which requires written instructions from a client before being engaged to sell or buy a business. The Code states its own ceiling: “These rules do not replace any law.” The Institute’s Registered Business Valuer accreditation requires “a minimum of 5 years’ continuous experience as a current full time practicing business brokers”, so a broker who began in July 2026 is not eligible before July 2031.
Who is Tony Pope?
Tony Pope is a licensed business broker based in Gumdale, Queensland, who sells privately owned Australian businesses across the state. He holds Queensland Office of Fair Trading licence 4963575 and is a member of the Australian Institute of Business Brokers.
Before broking he spent more than twenty years inside the industries he now sells: senior roles in industrial auction and asset remarketing appraising earthmoving plant, trucks and transport fleets at volume; General Manager of a national e-commerce window furnishings retailer; and co-founder of a toy retail and wholesale business built to several million dollars a year and later sold.
He works with owners across earthmoving and civil, transport and logistics, construction, mining services, e-commerce and retail, window furnishings and interiors, turf farming, and workplace health and safety, and takes on businesses in every other sector as well.
Where the experience comes from
More than twenty years working alongside the industries I now help owners exit.
Senior roles in industrial auction and remarketing, dealing with heavy plant, earthmoving equipment, trucks and transport fleets. I watched thousands of units cross the ramp, which is where you learn the difference between what a depreciation schedule says a machine is worth and what the market will actually pay for it. That is not a small distinction when a fleet is the bulk of the value in a sale.
General Manager of a national e-commerce window furnishings retailer, running a business built on custom manufacture, measure and install. That is where I learned that revenue in that trade is limited by installation capacity rather than sales capacity, and why builder concentration is the question that decides what those businesses are worth.
Co-founder of a toy retail and wholesale business, bricks and mortar and online, built to several million dollars a year and later sold. So when I ask an e-commerce owner about their customer acquisition cost trend, or whether their supplier agreements survive a change of ownership, those are questions I have had to answer myself from the other side of the table.
Three tests, nineteen units, and obligations that do not stop
What the Queensland licence actually required, and the four things it does not authorise anyone to do for you.
The licence, what it took, and what it does not let me do, 893 words, on its own page.
Why I do it this way
I have sold one business at the top of the market. My own.
- What we built
- My wife and I built a retail and e-commerce business turning over several million a year. It was profitable, it was well run, and when we decided to sell we engaged a national brokerage to handle it.
- What actually happened
- We were a number. Buyers signed confidentiality agreements and then rang us directly, because nobody had sent them the documents. We chased the enquiries. We answered the questions. We assembled the information. We did the work we had paid somebody else to do, and paid a commission at the end for the privilege.
- How it ended
- The business sold. It sold because we sold it.
- What it taught me
- It showed me exactly what a seller feels when the person they hired goes quiet. It is why you deal with me from the first call to settlement, and why you get a written report every month whether there is good news in it or not.
The sectors I know best
Nine industries where I have direct operating background, which means I can talk to a buyer in their own language from the first meeting and I know what they will pull apart in due diligence.
- E-commerce and retail
- Transport and logistics
- Earthmoving, plant and civil
- Construction and building trades
- Mining services and supply
- Window furnishings, shutters, curtains and interiors
- Toy, gift and hobby retail, wholesale and retail, online and in store
- Turf farming and growing
- Workplace health and safety consultancy, training and RTO businesses
I sell businesses in every sector. Manufacturing, wholesale and distribution, professional services, hospitality, health and allied health, automotive, childcare, agriculture, franchising, fitness, personal services, technology, and trades of every kind.
If your business is not on the list above it does not mean I cannot sell it. It means I will ask more questions before I put a number on it, and I will be straight with you about what I know and what I need to learn. That is a better answer than pretending expertise I do not have.
Whatever your industry, the buyers are findable. It is a matter of working out who would pay the most for what you have built and then going and finding them, rather than posting an advertisement and hoping. The full sector list is here.
How I work
The way a sale runs when I am the broker, and the handful of things I hold to that decide how it runs.
How I work, and what I believe about selling a business, 725 words, on its own page.
Confidentiality, in practical terms
This is not a marketing line. It is the mechanics of how a business sale has to work.
What sits behind the licence
I completed a full broker training programme before I took my first listing, covering appraisal methodology, confidential marketing, buyer qualification, negotiation and due diligence management. It is the reason the process you get is consistent rather than improvised.
Every campaign is reported the same way. The written appraisal comes first, the campaign is reported to you in writing while it runs, and the result is measured against that appraisal rather than against a number invented afterwards. How a sale is run sets out each step and what you get at it.
I have been on your side of the table. I co founded a business with my wife, built it and sold it, so I have signed the appointment, answered the questions a buyer asks and read the contract as the seller rather than the agent. What you get is a written appraisal, a straight answer about timing, and a campaign run to a process instead of improvised.
Why the rhino
The mark on every page, and the reason it is on there.
Why the rhino, 353 words, on its own page.
Before you act on any of this
Tony Pope is a licensed business broker, not a solicitor. This explains how these rules and clauses usually work so you can have a better conversation with your lawyer.
Your contract should be drafted and reviewed by a solicitor. Where anything on this page differs from an official source or from your own legal advice, that source and that advice are right.
Australian Privacy Principle 5 requires you to be told, at or before collection, who is collecting your information, why, and who it may go to. If you are not told, ask, and get the answer in writing before you send anything.
Identity documents are sensitive information and carry a higher bar under the Privacy Act 1988 (Cth). Australian Privacy Principle 11 requires reasonable steps to protect them. A record keeping obligation under another Act does not authorise keeping more than that Act requires.
Where I work
In person from Beenleigh in the south to Caboolture in the north, covering Brisbane, Logan, Redlands and Moreton Bay, then west through Ipswich and the Lockyer Valley to Toowoomba and the Darling Downs, and south to the Scenic Rim.
Across the state I work through nine regions, each with its own page: Brisbane, Redlands, Logan, Ipswich with Lockyer and the Scenic Rim, Moreton Bay, the Gold Coast, the Sunshine Coast and Noosa, Toowoomba and the Darling Downs, and regional Queensland. The regional detail is here.
Enquiries from outside Queensland are welcome. If I am not the right person, I will say so.
Questions people ask
3 of the 14 answered in full on the questions page for this topic.
How do I check the licence before I send you anything?
Search the Fair Trading Licensing Register at ftlr.fairtrading.qld.gov.au. It is the Queensland Office of Fair Trading’s “public register of all licensed property agents, salespeople and corporations”, and the search is free. Enter licence number 4963575 or the name.
What did the Queensland licence actually take to get?
Nineteen units of nationally recognised training, drawn from the Certificate IV in Real Estate Practice and the Diploma of Property (Agency Management). The salesperson registration underneath it is 12 of those units.
Does holding the licence mean you are qualified to value my business?
No, and the unit list is the proof. Not one of the 19 units in the Queensland pathway is a business valuation unit, a business broking unit or a financial statement analysis unit. Four of them are tenancy units and two are trust account units.
Questions people ask before they call, all 14 of them.
Go deeper
The long form, where it belongs
The full detail is on the pages below, each on its own page.
Check it yourself16 primary sources
Primary sources, none of them affiliated with me and none of them endorsing this site. Where anything here differs from an official source, the official source is right.
The terms on a licence, a register and a membership14 definitions
Plain definitions of the words a buyer, a financier or a regulator will use. Where a term has a statutory anchor, it is named.
The licence that permits a person to sell a business for someone else for reward in Queensland. Section 26 of the Property Occupations Act 2014 (Qld) authorises the holder to “buy, sell, exchange, or let businesses or interests in businesses”. There is no separate business broker licence in Queensland, which is why the licence carries a property name and a business limb.
The lower Queensland authorisation, held by a salesperson who works for a licensee rather than on their own account. The Queensland Government states it requires 12 units from the Certificate IV in Real Estate Practice, that an applicant must be 18 or older, and that the fee is $401.10 for 1 year or $681.50 for 3 years from 1 July 2026.
The Office of Fair Trading test applied before a licence is issued. Per the Queensland Government licence application page, an applicant must not be “an insolvent under administration”, must not be “currently disqualified from holding a licence or registration certificate”, and must not have been convicted of “a serious offence within the past 5 years”. Criminal history, previous corporate insolvencies, claim fund actions, licence cancellations, director disqualifications and character are also considered.
The field on the free Queensland licensee search that records when the data was last updated. It is the reason a free search is a starting point and not a final answer. The Office of Fair Trading states that the free online register “is for your information only. You cannot use it as evidence in legal proceedings.”
The Office of Fair Trading’s paid product, which returns the name of the holder, their registered business name and place of business, the status of the licence expressed as current, expired, refused, cancelled or suspended, and the licence number and class. The fee is $20.70 on the fee schedule updated 1 July 2026, and the Office of Fair Trading states it can send an extract within 10 working days.
training.gov.au, the national register of vocational education and training, described by the Department of Employment and Workplace Relations as the source of truth for nationally recognised training. It publishes what each qualification comprises and which qualifications supersede which. It does not record who holds a qualification, which is why the certification document issued by the training organisation is the evidence, not the website.
The entry requirement for the Certificate IV in Training and Assessment, being demonstrated broad industry knowledge and experience in the area a person proposes to train and assess in, per the qualification’s release document on training.gov.au. A Certificate IV in Training and Assessment does not authorise a person to train in a field where they do not hold it.
The rules of the Australian Institute of Business Brokers, which require members to “act with integrity and steadfastly adhere to our principles, rules and the law”, to discharge duties “with skill, diligence, competence and care consistent with the prevailing professional standards”, to place the client’s interests first, to obtain written instructions before acting, and to keep clients promptly informed of substantial developments. The Code applies “to all our members, irrespective of membership type or category”.
An accreditation run by the Australian Institute of Business Brokers, and a prerequisite for its Registered Business Valuer accreditation. It is an accreditation of a membership body, not a government registration, and it does not appear on any public register maintained by a regulator.
The senior accreditation of the Australian Institute of Business Brokers. Its published requirements include “a minimum of 5 years’ continuous experience as a current full time practicing business brokers”, current paid up membership, the Certified Practicing Business Broker accreditation, the Advanced Business Brokers course or equivalent, business and personal references, a personal disclosure form, and professional indemnity insurance once accredited.
The account into which client money must go under the Agents Financial Administration Act 2014 (Qld). Section 16 requires an agent to pay a received amount into it “before the end of the first business day after receiving the amount”. Section 20 puts trust money beyond the reach of the agent’s creditors. Section 30 requires an auditor to be appointed within 1 month of the account being opened.
The statutory fund established by section 78 of the Agents Financial Administration Act 2014 (Qld), which pays claims where a person suffers financial loss from events listed in section 82, including stealing or misapplication of entrusted property. Section 25 of the Agents Financial Administration Regulation 2014 (Qld) caps recovery at $200,000 per claimant, and $2,000,000 in total arising out of contraventions by a single person.
The Office of Fair Trading approved form for a commercial agent appointment, which is the form a business sale uses. The version examined is version 1, dated May 2024, and it runs to ten parts. Part 2 carries the licensee’s trading name, licence number and licence expiry date, so the form itself is a place to check the licence against the register.
The ASIC register of people and entities “disqualified or banned from roles in corporations, financial services or the credit industry”, drawn from six source registers. A free search returns the name, the type of ban or disqualification, the start date, whether it is permanent or temporary, and the end date if temporary. It is a different universe from the Queensland property licence, so a person can hold a current Queensland licence and still appear on it.
Ask what it is worth
Free, in writing, and nobody finds out you asked. Tell me the trade and the suburb and I will do the rest.
Nobody finds out you are selling. This goes to me only, into my own database in Sydney. I will not contact your accountant, your landlord, your bank or your staff, ever, unless you ask me to.
If you would rather not put anything in writing yet, ring 0431 124 128. Prefer to pick a time yourself? Book a time in my diary.
Find out what your business is worth.
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