The appraisal is free, and nothing here applies until you decide to sell.
Not the conversation, not the site visit, not the written report, and not the working behind it. There is no invoice at the end and no fee held over until you list.
Last updated 15 September 2026.
Get my free appraisal, in writingCall 0431 124 128
No obligation. Nothing is published. Nobody is contacted.
The appraisal is free, and nothing here applies until you decide to sell.
Not the conversation, not the site visit, not the written report, and not the working behind it. There is no invoice at the end and no fee held over until you list. If you find out where you stand and then do nothing for three years, that is a good outcome and it costs you nothing.
What you get: normalised earnings, legitimate add-backs, a risk-adjusted multiple, and plant and stock assessed separately, with the working shown. It is not a teaser and it is not conditional on listing with me. If the answer is that now is the wrong time to sell, that is the answer you will get.
A fixed price for a defined package that begins only once you decide to sell: the information memorandum, the photography, the blind advertisement, the confidentiality process, the buyer research, and your listing on the business-sale portals for the campaign period. The appraisal is not in it, because the appraisal is free. Every dollar of it is credited against the success fee at settlement, so you pay it once and not twice. There is no separate advertising bill and no reconciliation at the end. The worked example below shows exactly how that lands.
| Expected sale price | Campaign fee | Credited against the success fee |
|---|---|---|
| Up to $500,000 | $3,900 | In full, at settlement |
| $500,001 to $2,000,000 | $6,900 | In full, at settlement |
| Above $2,000,000 | $9,900 | In full, at settlement |
| Every figure here is plus GST, added where it applies at the rate applying at the time. Invoiced when the appointment is signed. Earned as the work below is delivered; anything not delivered is not charged. Your listing goes live once the identity check clears, which takes 48 hours to seven days. | ||
How paying me works
One fee, paid in two parts. The first part comes off the second, so you never pay twice for the same job.
Above $5 million, everything changes.
The buyer pool moves from owner-operators to trade acquirers, private equity and offshore capital, and every one of them arrives with their own advisers. The information they want is deeper, the process runs in rounds rather than in one campaign, and the work before it goes to market is a different scale altogether.
A sale that size is not a bigger version of the one above. It is priced with you, in writing, before anything starts, so you know the whole number before you commit to me.
Ring me on 0431 124 128- Everything is in it. The memorandum, the photography, the confidentiality process, the buyer research and the portal listings.
- Nothing to pay while the campaign runs. No retainer, no renewals, no advertising invoices, no top-ups.
- If it does not sell, the $6,900 is the whole of it. No success fee, no cancellation fee, nothing further.
Drag the slider to your own number. Every figure comes straight from the bands below, so nothing here is rounded in my favour. Selling for under $250,000? Ring me and we will work it out.
Why there is a campaign fee at all
Because I do the marketing myself, and that is deliberate. The moment a confidential sale goes to an outside agency, a freelance copywriter or a photographer who does not know the rules, more people know your business is for sale. I write the memorandum, I take the photographs, I build the campaign, and your financials never leave my hands.
That is real work and it happens before anything sells, which is why it is paid for up front. It is also why it comes straight back off the success fee, you are not paying twice for the same job.
The campaign fee is not refunded if the business does not sell. Nothing in that limits your rights under the Australian Consumer Law, including the consumer guarantees. That is why the appraisal comes first and costs nothing, and why I will tell you plainly if I do not think the business is saleable yet.
Ask what it is worth
Free, in writing, and nobody finds out you asked. Tell me the trade and the suburb and I will do the rest.
Nobody finds out you are selling. This goes to me only, into my own database in Sydney. I will not contact your accountant, your landlord, your bank or your staff, ever, unless you ask me to.
If you would rather not put anything in writing yet, ring 0431 124 128. Prefer to pick a time yourself? Book a time in my diary.
Start with the number. Decide about the rest later.
The next step is the free appraisal. Thirty minutes, phone or video, no obligation and no pressure. Nobody finds out you asked.