Which add backs survive due diligence
Add backs show a buyer the true earnings of your business. The ones you can evidence lift your price. The ones you cannot get struck out, and it hurts.
General information only, not financial, legal or taxation advice. Tony Pope holds Queensland Office of Fair Trading licence 4963575.
The short version
- An add back is a cost in the accounts that a new owner would not carry, added back to show true earnings.
- Every add back needs a document behind it. Undocumented add backs get struck out during due diligence and come straight off the price.
- Owner wages, genuine one off costs, private vehicle and travel costs and non trading expenses are normally accepted where evidenced.
- Ongoing costs dressed up as one offs, and personal spending that keeps the business running, are normally rejected.

When a broker or an accountant talks about normalised earnings, add backs are most of what they mean. They matter because price is usually a multiple of earnings, so every dollar of accepted add back is multiplied. Every dollar rejected is multiplied too, in the wrong direction.
What an add back actually is
Your accounts are prepared to work out tax, not to sell the business. They legitimately include costs a new owner would never carry. An add back puts those costs back so a buyer can see what the business genuinely earns.
The test is simple and buyers apply it consistently. Would the next owner still incur this cost? If not, it comes back. If yes, it stays out.
What normally survives
Owner wages above or below market. If you pay yourself well over what a manager would cost, the difference comes back. If you pay yourself nothing, a market wage comes off, and that surprises owners more than anything else on this list.
Genuine one off costs. A legal dispute that is finished. A one time consulting project. A flood repair. Evidence needs to show both that it happened and that it is over.
Private vehicle and travel. Where a vehicle is genuinely personal rather than operational. Note that a ute the business actually needs is not an add back, it is a working asset.
Non trading expenses. Family members on the payroll who do not work in the business, personal insurance, private subscriptions. All of these hold up when documented.
Non cash items. Depreciation and amortisation, in the ordinary way, subject to a realistic view on what the equipment will need.
What normally gets rejected
Ongoing costs described as one offs. Legal fees appearing in all three years are not exceptional, they are a cost of your business.
Personal spending the business relies on. If the client entertainment actually wins the work, a new owner will still be spending it.
Anything without a document. This is the big one. An add back you cannot evidence is not a negotiating position, it is a hole. And it does damage well beyond its own value, because it makes the buyer wonder what else is not quite right.
Owner labour with no replacement cost. If you and your spouse both work full time and neither takes a wage, two market wages come off. You cannot add back the wage you never paid without also accounting for the work you did.
How to prepare them
Build a schedule. One line per add back, one column for the amount in each of the last three years, and one column naming the document that proves it. Invoice, contract, bank statement, whatever it is.
Then be ruthless with your own list. Strike out anything you would not accept if you were buying. A tight schedule of defensible add backs is worth far more than a long one that falls apart in week three, because the long one costs you both the money and the buyer's trust.
The point
Add backs are the difference between what your accounts say and what your business is worth. Prepared properly they are one of the highest value pieces of work an owner can do before going to market. Prepared carelessly they are the reason a deal gets repriced after everyone has shaken hands.
Common questions
What is an add back when selling a business?
An add back is a cost in your accounts that a new owner would not incur, added back to the profit to show what the business truly earns. Common examples are personal motor vehicle costs, private travel and phone, family members on the payroll who are not working in the business, above market related party rent, and genuine one off legal or consulting spend.
What add backs will a buyer refuse?
Anything you cannot evidence, anything recurring dressed up as one off, and anything the business genuinely needs. Deferred maintenance, marketing that was cut and will have to be restored, and a wage for work that still has to be done by somebody are the ones struck out most often.
How much does a failed add back cost me?
More than the add back itself, because it comes off the earnings before the multiple is applied. On a three times multiple, a forty thousand dollar add back that does not survive due diligence takes one hundred and twenty thousand dollars off the price, and it also damages the buyer's confidence in everything else you have given them.
Keep reading






All notes on selling a business · All seller guides · What is my business worth?
Check it yourself
Primary sources, none of them affiliated with me and none of them endorsing this site. Where anything here differs from an official source, the official source is right.
Links open on external government and industry websites. The full list sits on licensing, registers and official sources.
Ask what it is worth
Free, in writing, and nobody finds out you asked. Tell me the trade and the suburb and I will do the rest.
Nobody finds out you are selling. This goes to me only, into my own database in Sydney. I will not contact your accountant, your landlord, your bank or your staff, ever, unless you ask me to.
If you would rather not put anything in writing yet, ring 0431 124 128. Prefer to pick a time yourself? Book a time in my diary.
Thinking about selling?
Thirty minutes, on the phone or in person, at a time that suits you including evenings. You will get a straight read on where the business sits today and what would move the number. It costs nothing, there is no obligation, and nobody finds out you asked.
