What tax do I pay when I sell my business in Australia?
How capital gains tax, the small business concessions and GST going concern treatment apply when a business is sold. General information only, not advice.
General information only, not financial, legal or taxation advice. Tony Pope holds Queensland Office of Fair Trading licence 4963575.
The short version
- The sale price is not the number that matters. What you keep after tax is, and structure decides that more than price does.
- Four small business capital gains tax concessions exist, and eligibility depends on your entity structure, turnover, net assets, holding period and how the sale is structured.
- Whether a sale is an asset sale or a share sale can change the tax outcome substantially for both sides, which is why it gets negotiated.
- This article is general information only. Tony Pope is a licensed business broker, not a registered tax agent. Get advice from your accountant before acting on any of it.

Read this first. This article is general information only. It is not tax, legal or financial advice and it does not take your circumstances into account. Tony Pope is a licensed business broker, not a registered tax agent, tax adviser, accountant or solicitor, and is not authorised to advise you on capital gains tax or GST. Whether any concession or treatment applies to you depends on your entity structure, your turnover, your net assets, how long assets have been held and how a sale is structured. Get advice from a registered tax agent or your accountant before you make any decision. Do not act on anything in this article without it.
Owners tend to focus on the sale price. Buyers negotiate the sale price. But the number that ends up in your account is the sale price less tax, less debt payout, less costs, and the tax part is frequently the largest of the three.
What follows is background so you can have a better conversation with your accountant. It is not advice and it is not a substitute for getting your own.
Why this belongs with your accountant early
Most of the levers that affect the tax outcome of a sale are pulled well before the sale. Who owns the shares. Whether assets sit inside the trading entity or outside it. How long things have been held. Whether a spouse or a trust is in the structure and what percentage they hold.
By the time a contract is in front of you, most of those are locked. That is the single practical point in this whole article. If you are within a few years of selling, the conversation with your accountant is worth having now, not at settlement.
The general shape of it
A business sale usually triggers a capital gains tax event. The gain is broadly the proceeds attributable to the asset less its cost base, and that is where it starts rather than where it ends.
Australia has four small business capital gains tax concessions available to eligible taxpayers. They are the fifteen year exemption, the fifty per cent active asset reduction, the retirement exemption and the small business rollover. They share a set of basic eligibility conditions and then each has its own tests, and they are applied in a set order rather than picked at will.
The conditions are genuinely intricate. They turn on aggregated turnover, maximum net asset value, whether the asset is an active asset, how long it has been held, whether there is a significant individual, and how connected entities and affiliates are counted. The Australian Taxation Office publishes the tests for each concession and they are the authority on it.
What I can tell you as a broker is that owners are regularly surprised in both directions. Some assume they will qualify and find a structural detail in the way. Others assume they will pay full freight and find a concession that changes the whole picture. Neither assumption is worth making without checking.
GST and the going concern question
A sale can be GST free where it qualifies as the supply of a going concern. Broadly that requires the seller to supply everything necessary for the continued operation of the business, to carry it on until the day of the sale, and for both parties to agree in writing that it is a going concern supply.
It comes up in almost every contract and it needs to be dealt with properly in the drafting, because getting it wrong is expensive and it is the kind of error that surfaces later.
Asset sale or share sale
This is negotiated in most transactions because the consequences differ for each side.
A share sale transfers the entity itself, which means contracts, licences and registrations generally stay in place, and so does the history. Buyers often resist share sales for exactly that reason, or price the risk, or want indemnities and a retention.
An asset sale transfers selected assets and the buyer starts fresh. Contracts and leases need assigning or renegotiating, licences may need to be reapplied for, and employee entitlements have to be dealt with under the transfer of business provisions.
There is no general answer to which is better. There is only an answer for your structure and their structure, and both sides need their own advice before it is settled.
What I would do in your position
Three things, in this order.
Ask your accountant what your position looks like if you sold today, and what would change it. Ask specifically about eligibility for the concessions and what in your structure helps or hinders.
Ask what the answer would be in two years, and whether anything worth doing needs doing now.
Then get an appraisal so you know what number you are running the tax question against. A market appraisal is free and confidential and commits you to nothing, and it makes the accountant conversation far more concrete than a hypothetical.
Selling a business badly to catch a tax outcome usually costs more than the tax saved. Preparation drives price a lot harder than timing drives tax.
Full disclaimer. The information in this article is general in nature, current as at the date of publication, and provided for background only. It is not tax, legal, financial or investment advice, and no advice relationship is created by reading it. Tony Pope is a licensed business broker under Queensland OFT licence 4963575 and a member of the Australian Institute of Business Brokers. He is not a registered tax agent, tax adviser, qualified accountant, registered valuer or solicitor, and does not provide taxation, legal or accounting services.
Taxation law changes, and both the rates and the eligibility tests described in general terms here are subject to amendment. The authoritative sources are the Australian Taxation Office and the Treasury, and their published guidance prevails over anything stated in this article.
Eligibility for any capital gains tax concession, and the availability of going concern treatment for GST, depend on matters specific to you. These include your entity structure, aggregated turnover, maximum net asset value, active asset status, holding period, connected entities and affiliates, the terms of the contract, and whether the sale is structured as an asset sale or a share sale. Two businesses that look identical from the outside can have completely different tax outcomes.
Before making any decision about selling, or about the structure or timing of a sale, obtain independent advice from a registered tax agent or qualified accountant, and from a solicitor for the legal aspects of the transaction. No responsibility is accepted for any loss arising from reliance on this article. If anything here conflicts with advice from your own adviser, follow your adviser.
Common questions
Do I pay capital gains tax when I sell my business?
Generally a business sale triggers a capital gains tax event, but whether tax is actually payable depends on your circumstances and on whether any of the four small business capital gains tax concessions apply. Eligibility is tested against your structure, aggregated turnover, maximum net asset value, active asset status and holding period. This is a question for a registered tax agent, not a broker.
What are the four small business CGT concessions?
The fifteen year exemption, the fifty per cent active asset reduction, the retirement exemption and the small business rollover. They have basic eligibility conditions in common and then their own specific tests, and they are applied in a set order. The Australian Taxation Office publishes the conditions for each one.
Is a business sale subject to GST?
A sale can be GST free where it qualifies as the supply of a going concern and the statutory conditions are met, including that the seller supplies everything necessary for the continued operation and carries on the business until the day of the sale, and that both parties agree in writing. Whether that applies to your transaction is a question for your accountant and your solicitor.
Is an asset sale or a share sale better for tax?
It depends, and it usually depends differently for each side, which is why it gets negotiated. A share sale transfers the entity with its history and liabilities attached. An asset sale transfers selected assets. The tax consequences, the treatment of employee entitlements and the transfer of contracts and licences all differ. Both sides should take their own advice before this is settled.
Keep reading






All notes on selling a business · All seller guides · What is my business worth?
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